Product Marketing and Management
Led and executed product marketing and management, including demand generation, for SaaS B-to-B supply chain IoT and spend management software products, targeting enterprise and mid-size business.
- Defined and drove new demand generation tactics. Defined and developed analytics dashboards for digital and campaign effectiveness.
- Generated and led web, SEM and collaterals design and content. Drove SEO and keyword strategy, including significant update of AdWords strategy.
- Agile Product Owner, including story development and prioritization for multi-Sprint programs.