Author: Robert Russell

Digital & Product Marketing

Led marketing team for leading Mobile Design and Development Agency, focusing on messaging, positioning, web, lead generation, channels and social engagement to nurture prospects and add clients.

Continue reading “Reinvently”

Product Marketing and Management

Led and executed product marketing and management, including demand generation, for SaaS B-to-B supply chain IoT and spend management software products, targeting enterprise and mid-size business. Continue reading “Apptricity”

Marketing Manager

Led company’s demand-based marketing for SaaS travel, meetings and events products to Hotels, creating new solutions focus for products acquired from three prior companies. Continue reading “Lanyon Solutions”

Principal Consultant

Wireless telecom business, technology, program and sourcing consultant to mobile operators. Continue reading “Caten McGuire LLC”

Product Marketing Director

Marketing lead for switching solutions, including many newly acquired products and customers. Continue reading “Genband & Tekelec”

Consultant (self-employed)

Innovative technology, business and marketing consulting services to multiple clients Continue reading “Knolls Consulting”

Multiple Roles

Director of Operations & Program Office – Richardson, TX 

• Managed and defined pre-product trials and new product introduction for new wireless product business. Delivered alpha trial via 45 person cross-functional team in 8 weeks.
• Defined system rollout requirements with lead client, including multi-cell RF deployment and field testing, network and IP service requirements, and site build needs.

Business Development & Marketing – Richardson, TX

• Led customer engagement for business unit with major carrier for turnkey $17 Million wireless broadband network, including contract terms and product positioning.

Director of Marketing and Product Management – Richardson, TX

• Launched new broadband product portfolio, including market segmentation, positioning, branding, strategy, communications and business development. Served on executive leadership team.
• Consulted with broadband satellite operators in Europe and US to analyze and solve technical issues with custom system and service proposals.

Account Executive – Richardson, TX Continue reading “NORTEL NETWORKS”