Product Marketing Director
Marketing lead for switching solutions, including many newly acquired products and customers.
- Created and ran successful Customer User Group, significantly improving customer retention & loyalty at over 150 active clients.
- Defined key market and product messages for prospects, press and analysts, creating new solution portfolio. Improved RFP win rate and created valued new market segment.
- Organized and managed channel relationship projects with Ericsson and Nortel, serving as prime liaison with Vendors to gain productization much faster than usual.
- Led Competitive Analysis. Drove product branding and naming. Planned and executed trade shows, conferences and events. Produced marketing materials. Presented to customer prospects, industry analysts, press and consultants. Built name recognition.
- Led strategic planning, including market quantification, segmentation and strategy.