Marketing Manager
Led company’s demand-based marketing for SaaS travel, meetings and events products to Hotels, creating new solutions focus for products acquired from three prior companies.
- Delivered over 40 product and feature sheets, presentations, buyer personas and proposals, building new credibility and awareness in a highly competitive market.
- Defined and aligned rebranded product and market positioning with sales and product teams for 3 products, driving uniform messaging across all customer-facing roles.
- Ran Lanyon’s first Hotel email marketing campaign in a year, building awareness and 70+ leads.