VENDORPASS – Senior Project Manager / Business Analyst
Led infrastructure projects and document network architecture for $20+ Billion company (contract to SGWS).
- Research and document Corporate Cisco-centric network architecture, working closely with technical leads.
- Document cabling standards to ensure consistent quality and design across all refreshed sites.
- Run multiple infrastructure projects deploying and replacing network data and voice technology.
- Replace phone infrastructure with Cisco UCM and PCCE at company sites.
- Manage and drive deployment and test of firewalls and 4g failover routers at over 50 sites.
REINVENTLY – Digital and Product Marketing
Led marketing team for leading Mobile Design and Development Agency, focusing on messaging, positioning, web, lead generation, channels and social engagement to nurture prospects and add clients.
- Set priorities and drove planning and execution for Marketing, including paid ads (display, remarketing, SEM), SEO, content (channel strategy, topics, calendar), social, website redesign, and other initiatives.
- Implemented processes and methods for improved project tracking and reporting by a matrixed multinational team.
APPTRICITY – Marketing and Product Manager
Led and executed product marketing and management, including demand generation, for SaaS B-to-B supply chain IoT and AP spend management software to enterprise and mid-size business.
- Defined and drove new demand generation tactics. Defined analytics for campaign effectiveness.
- Generated and led web, SEM and collaterals design and content. Drove SEO and keyword strategy.
- Agile Product Owner, developing story content and requirements for complex multi-Sprint programs.
LANYON SOLUTIONS – Marketing Manager
Led company’s demand-based marketing for SaaS travel, meetings and events products to Hotels, creating new solutions focus for products acquired from three prior companies.
- Delivered over 40 product and feature sheets, presentations, buyer personas and proposals, building new credibility and awareness in a highly competitive market.
- Defined and aligned rebranded product and market positioning with sales and product teams for 3 products, driving uniform messaging across all customer-facing roles.
- Ran Lanyon’s first Hotel email marketing campaign in a year, building awareness and 70+ leads.
CATEN MCGUIRE LLC – Principal Consultant
Wireless telecom business, technology, program and sourcing consultant to mobile operators.
- Led national LTE overlay deployment Program Office for wireless 3G operator.
- Took back network operations and engineering from outsource Vendor as main liaison between Vendor and Client for project.
- Developed, released, graded and managed multiple infrastructure and service RFPs and SOWs for Carriers, sourcing over $1 Billion from Global Telecom vendors.
- Led technology trials and RFPs for video compression and data caching.
GENBAND & TEKELEC – Product Marketing Director
Marketing lead for switching solutions, including many newly acquired products and customers.
- Created and ran successful Customer User Group, significantly improving customer retention & loyalty at over 150 active clients.
- Defined key market and product messages for prospects, press and analysts, creating new solution portfolio. Improved RFP win rate and created valued new market segment.
- Organized and managed channel relationship projects with Ericsson and Nortel, serving as prime liaison with Vendors to gain productization much faster than usual.
- Led Competitive Analysis. Drove product branding and naming. Planned and executed trade shows, conferences and events. Produced marketing materials. Presented to customer prospects, industry analysts, press and consultants. Built name recognition.
- Led strategic planning, including market quantification, segmentation and strategy.
KNOLLS CONSULTING – Consultant (self-employed)
Innovative technology, business and marketing consulting services to multiple clients
- Defined product and market requirements for client product launch, including feature specifications, market entry strategies and targets, and promotions and messaging.
- Developed and wrote advanced technology Next Generation Network RFP, coordinating team of over 40 authors and reviewers to develop RFP and grade responses.
- Led customer trials, including negotiating project and test plans with AT&T and Nextel.
NORTEL NETWORKS – multiple roles
Director of Operations & Program Office – Richardson, TX
- Managed and defined pre-product trials and new product introduction for new wireless product business. Delivered alpha trial via 45 person cross-functional team in 8 weeks.
- Defined system rollout requirements with lead client, including multi-cell RF deployment and field testing, network and IP service requirements, and site build needs.
Business Development & Marketing – Richardson, TX
- Led customer engagement for business unit with major carrier for turnkey $17 Million wireless broadband network, including contract terms and product positioning.
Director of Marketing and Product Management – Richardson, TX
- Launched new broadband product portfolio, including market segmentation, positioning, branding, strategy, communications and business development. Served on executive leadership team.
- Consulted with broadband satellite operators in Europe and US to analyze and solve technical issues with custom system and service proposals.
Account Executive – Richardson, TX
- Sold new Intelligent Network product line in Southwestern U.S. and Mexico. Won $20M+ order from major carrier.
Business Development & Marketing (GTE Sales) – Irving, TX
- Drove new product and architecture initiatives into major Nortel customer.
Member of Scientific Staff (R&D) – RTP, NC and Richardson, TX
- Drove quantitative systems engineering and network architecture studies.